Although there are many ways in which you can approach SEO, the basic concept is simple: you need to write in a way that will increase the traffic to your website. Your aim is not merely to get a high ranking with search engines but to appeal to consumers in general, because that’s what will finally lead to increased sales.
There are short-term as well as long-term approaches to increasing your website traffic. Certain techniques will lead to a burst of short-lived traffic while other techniques will lead into a slow and steady increase in traffic. Obviously, it’s a better idea to go for the long-term increase rather than the short-term.
If you’re not up for this work yourself, there are always dozens of agencies that can help with both the design and SEO side of things. I’d recommend looking for a reputable group and get them to send you a website proposal.
Here are some tips to help you make sure that any changes you make to your website will help you in the long run:
There is really no substitute for writing well. You can use keywords strategically or you can write about the topics that people are currently most interested in. Both of these will lead to an increase in the traffic to your website. But that traffic is likely to be short-lived.
However, if you write well, people are actually going to want to read what you write. As a result, they’ll keep coming back to your website over and over. And during these visits, it’s quite likely that they’ll end up buying whatever it is you’re selling.
So the number one thing you need to keep in mind for long-term SEO is writing well.
Grammar and Spelling
Correct grammar and spelling aren’t all that’s necessary to make your writing good. But they go a long way towards making sure that you’ll be understood by your readers. They’re the first thing you need to check to improve your SEO.
If you’re writing yourself and are unsure about the accuracy of your grammar or spelling, do make sure that you hire someone with good proofreading skills to make sure that your content isn’t lacking these essential elements.
You don’t need to cut down on your words drastically in order to achieve this aim. You just need to make sure that you’re not using more words than necessary. The key word here is “necessary.” Think about what you’re trying to convey and whether you’ve done so accurately with the words you’ve used so far. If you feel that more words are necessary, then by all means, go ahead and use more. But if you feel like you’ve wandered from the topic, then feel free to trim the fat.
Think about how much information your client needs. If you’re giving too much or getting too technical, stop immediately. Being longwinded is a surefire way of losing your reader’s attention. Get to the point as quickly as you can.
Get Rid of Jargon
People hate jargon. It makes them feel stupid because they don’t understand it. But no one should have to understand specialized, technical language that is not going to be any use to them later in life. And this means that you need to stop using that specialized, technical language now.
If you’re just using big words where small ones will do, that makes you equally guilty. Just remember that your aim is not to impress the customer but to be of use to them. You’re there to make their life a little bit easier with your product or service. So don’t make it harder with jargon.
There are some people out there who might be temporarily impressed with jargon but eventually, even they’re going to lose interest if you keep bombarding them with jargon.
Write for the Intelligent Reader
Some people are good at avoiding jargon but they might go to the other extreme and write in a way suited to a seven-year-old reader. Keep in mind that you’re writing for an intelligent reader. This means that you can explain difficult concepts if you do so in simple words. It might take a little bit of effort but your customers will eventually thank you for it, if it’s information that they really need to know.
One good way to write for the intelligent reader is to pretend that you’re speaking to your best friend (who doesn’t work in the field). How would you explain things to that friend? You can even record your voice explaining the concept verbally and then transcribe it and edit it. Keep in mind that most people don’t have any idea how many words they use while speaking. They may estimate that they’ve only used 250 when the real number is closer to 500.
No one wants to read bland writing. We’re all looking for something that will shake us up and make us pay attention. This could be a piece of writing, a painting or a movie. We’re all hungry for sensation, for something that will make us feel things we haven’t felt before.
So if you can display some personality in your writing, it makes sense to go ahead and do so. Tell people what you feel strongly about. Why are you in the business you’re in? Why are you making that particular product? How does it have the potential to change people’s lives? How has it changed your life?
People love to hear other people’s stories, especially if they’re stories of transformation and achieving success. That’s why so many fitness gurus get their clients to share their success stories along with before/after pictures. So if you have something that you feel enthusiastic about, why not share it? You may think that no one wants to hear your views but they do.