what is backlinks?
A backlink is a link from an external page (a different domain) to a page of your website. They are also calledincoming links. Easy.But what’s a backlink’s impact on Search Engine Optimization?
Backlinks tell search engines how popular your website is, giving them the information to rank your website (or a page from your website).
When you lunch a website, you want to be found as soon as possible by visitors. The first step is to be listed in web directories. A well known directory is DMOZ. Search engines like Google, get the new websites from this directory.
Another way to get incoming links, is to exchange links with other websites that have a good page rank. In some cases, you have to pay someone to place a link to you on his website.
For example, Google’s pagerank for a web page can be found out with Google Toolbar. Using this tool, Google’s opinion about a page is revealed. You can think that page rank is like a voting system. The more quality backlinks you have to your page, the better your page ranks. Sounds fair to me.
Another way to get incoming links, is to use you signature in blogs, forums, etc. Some of these allow you to put a link in your signature. Just make sure you include keyword phrases in your link and anchor text.
Relevant links also count, for example if you have a page about SEO, you should get a backlink from a page about SEO.
But the best way to obtain backlinks, by far, is to write good, quality, content. This way, visitors find that your page useful, will create themselves links to your page. These links are called natural backlinks. Natural backlinks are more valuable to search engines than reciprocal links, as they are harder to get.
Getting natural incoming links, will also save you time from posting your link into directories, blogs, forums, etc., and these links will come naturally from related pages.
Just to make you realize the weight of a backlink, I will provide you an example.
Search google for ‘macintosh‘ and you will see the apple.com is the first result. Nothing unusual until now. Now view source of apple.com and you not find ‘macintosh’ word a single time. This proves the power of an incoming link.
Google can tell you what websites are linking to your website. Just write link:www.yourdomain.com and google will show you the links pointing to your website
The most valuable backlinks are one way links, from a page with a high pagerank and also with related content, the same topic.